Sabritas, PepsiCo’s snack business in Mexico, was awarded a high honor from the President of Mexico for its commitment to support farming through the educampo program.
Educampo contributes to the overall development of low-income farming families in corn-producing communities, while also guaranteeing high-quality seeds for our snacks
production in Jalisco. This is an example of how our company and the community’s interests intersect.
Educampo was established through an alliance between Sabritas Foundation and the Mexican Foundation for Rural Development (FUNDAR). This program promotes the creation of small sustainable agriculture businesses and positively impacts people’s lives.
Between 2008 and 2010, the program had impressive results:
- Program impacted nearly 300 small farmers and their families through technical support and 12,237 hours of education
- Total surface managed: 1,827 hectares
- Corn purchased by sabritas: 9,500 tons
- Land productivity in targeted areas increased by 80% and income increased by 300%
- Corn yield: Doubled from 2.5 tons/hectare to 5.2 tons/hectare increasing their average crop yield by 108 percent
- The impact of the program was felt by 1,200 indirect beneficiaries including producers’ families.
