Ralf Seifert, Aileen Ionescu-Somers and IMD alumnus Tania Braga have won in the prestigious EFMD “Supply Chain Management” category for their case Unilever Tea (A) and (B). Aileen notes that “the case is a high profile, potentially very high outreach case which is a collaborative effort between IMD's CSM Platform, the Sustainable Agriculture Initiative (SAI) Platform as a key supporting entity, and IDH (the Dutch Sustainable Trade organization) as the sponsoring entity” – and so we are grateful to our partners.
The case is a great example of open, collaborative and pioneering research, with substantial outreach potential in systemic innovation discussions and research. It is used at the CSM Platform's Master Class in Sustainable Sourcing which is run annually in collaboration with SAI Platform (next one is on 21/22 May).