Sustainable Agriculture Initiative Platform
The global food value chain initiative for sustainable agriculture

Social Media Connects Rice Farmers in Italy

Now in its second year, the SAIRISI project is launching a SAIRISI Facebook page at the forthcoming field visit on 12-14 September 2017. The social media channel will be targeting farmers as well as a wider audience, as a means to promote and generate further awareness for the project.

SAIRISI Italian Rice

The decision to launch a SAIRISI Facebook page came after a successful field day on 29 June 2017. A strong turn-out of 120 farmers, millers, and SAI Platform members came together to visit three different farms to see first-hand sustainable practices in action during the growing season. While building awareness, the field visits allowed farmers to talk about the practices and operations in use as well as the opportunity for farmers and industry to gather and network.

During the September field visit, SAI Platform will be interviewing key farmers and supply chain champions to develop case studies of the successes and reasons for the SAIRISI programme. More to follow.

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