Sustainable Agriculture Initiative Platform
The global food value chain initiative for sustainable agriculture

Past Events

WEBINAR: ''How to ignite a sustainable market transformation in agriculture?'' by Lucas Simons

20 November 2014 | Webinar

WEBINAR: ''How to ignite a sustainable market transformation in agriculture?'' by Lucas Simons

Only for SAI Platform members

About the webinar

By 2050, the world’s population is estimated to grow to 10 billion. To feed everyone, we will have to double our food production, and produce more food in the next 40 years than in the last 6,000 years combined. It is clear that our present food production system cannot support this growth.

In this webinar, Lucas Simons explains what form an effective market transformation should take to achieve sustainable agriculture and food production. He will talk to the dynamics behind the present unsustainable production and trading system, and give examples from agricultural sectors such as cocoa highlighting the kinds of incentives and tipping points necessary for a system change.

Lucas argues that systemic leadership can translate into sustainable outcomes, and during this webinar he will offer context, discussion and no doubt also inspiration for professionals in SAI Platform member companies interested in exploring their companies’ and their own potential roles in creating these outcomes. 

About Lucas Simons: Lucas is founder and CEO of two companies dedicated to sustainable market transformation, NewForesight Consultancy and SCOPEinsight. In 2011 Simons was honored as Young Global Leader by the World Economic Forum for his commitment and accomplishments in the field of sustainable trade, agriculture and rural development. In 2013 he became the second Dutch Ashoka Fellow ever for his pioneering role as social entrepreneur and change maker. This year, Lucas presents his book Changing the Food Game, showing the inability of our current unsustainable food production system to cope with the growth of the world’s population to over 10 billion by 2100. He argues that this challenge can only met by effective market transformation to sustainable agriculture and food production.