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Sustainable Agriculture Initiative Platform
The global food value chain initiative for sustainable agriculture
Members Zone


  • Peter-Erik Ywema

    Director Strategy & Engagement

    Peter-Erik Ywema is an analytical chemist by education and holds an MBA in Strategic Sustainability Consultancy. He has been a consultant, researcher and interim manager since 1990 focusing on the implementation of pragmatic sustainability concepts in companies and policy for governmental institutions. In the early nineties he was amongst the researchers that developed life cycle assessment as a tool to better understand real and significant environmental impacts.

    He has founded two successful consultancies, Core Management and Quintens, both based on the conviction that the only lasting and profitable businesses will be the ones where sustainability - people, planet and profit - are equal elements of the core business.

    Peter-Erik has gathered experience from his work for several companies, intermediate organisations, governments and NGOs. The development of SAI Platform is a logical and challenging continuation of his career.

  • Jane Duncan

    Director of Operations

    Jane is a specialist in the agri-food industry with over 20 years’ experience in three areas:  export marketing in the food and drink sector; management consultancy; European public affairs and lobbying.  Over recent years she has worked pre-dominantly in the agri-food sector and has a  thorough understanding of the challenges it faces. Prior to this she spent 10 years working with PwC, Dublin on their business advisory team. Her assignments included organisational reviews, change management and strategic planning projects for clients across a range of industries.

    Jane has joined the SAI Platform as Operations Manager in January 2016 and is responsible for ensuring that the organisational set-up and processes adapt successfully to the rapidly evolving environment in which the organisation operates.

  • Jenny Edwards

    Programme Lead - Fruit and Nuts, FSA Training and Support

    Jenny is an environmental specialist, with a background in soil and horticulture sciences and a MBA in Corporate Social Responsibility. She has worked in the oil and gas and food and beverage industries, supporting companies' sustainable development initiatives. She has focused her work on creating and expanding sustainable sourcing of agricultural materials. Jenny is originally from the US and Canada and is now based in the Netherlands.

    Jenny is the Programme Manager for SAI Platform's the Fruit & Nuts Working Group, and the Farm Sustainability Assessment Committee, as well as the associated project activities.

  • Nick Betts 

    Programme Lead - Arable and Vegetable, Horizon Committee 

    Nick has significant experience delivering market development activities, environmental programs and facilitating success directly with farmers on sustainability challenges of the agricultural value chain at the local, regional, and international-level. He has experienced the sector from the perspective of industry, grassroots agricultural organization, environmental not-for-profit and government.

    Nick is a trained ecologist with an MBA in Leadership and Sustainability and holds multiple certifications, including in Sustainability Reporting and as a Change Management Specialist and Farm Transition Coordinator.

    Based in Ontario, Canada, Nick is the Programme Manager for SAI Platform’s Arable & Vegetable Working Group, the Horizon Committee and associated activities and projects.

  • Joe Rushton

    FSA Programme Manager

    Joe graduated from Imperial College (UK) in 2012 with a degree in Biology and an MSc in Environmental Technology specializing in pollution management. It was there that he gained a real appreciation of agriculture, ecology, plant sciences and LCA. Before joining SAI Platform, Joe worked for Unilever helping the company to develop and implement its sustainable sourcing program. He had a key role in driving the integrity of the program, and took the lead on metrics and impact quantification.

    At SAI Platform, Joe supports the role-out of the ambitious FSA tool, focusing on a variety of FSA related activities including benchmarking.

  • Yael Fattal Lariccia

    Global Event Manager - Brazil Committee Lead & Regional Initiatives

    Yael holds a Master's degree in Cultural Management (ULB) and B.A in Baroque Music. She has experience in several Brussels-based NGO's as an Event Manager, where she gained experience in conference & meeting organisation, project and database management and communication. Previously, she worked in Rome as a Conference Coordinator for the World Youth Orchestra (YWO) where she was acting as the focal point for the global orchestra members and international relations.

    She started her career in Jerusalem as head of the classical music department at Tower Records, where she was the Head of sales and customer relations. She is fluent in English, Italian, French and Hebrew.

  • Brigid Norde-McAleer

    Communications Manager

    Brigid is a well-experienced content and communications strategist. After graduating with a BA Hons in History of Art and Architecture from The University of Manchester, Brigid moved to Madrid.

    Specialising as an English language trainer for the financial sector, Brigid soon set up shop, founding and leading her own reputable language and communications consultancy. With an expanding company of clients and staff as well as considerable success developing and operationalising multimedia and cross platform communications strategies, Brigid began focusing more on this side of the business.

    Since completing a MSc in Communications Science at The University of Amsterdam Brigid is tailoring her expertise in digital content strategy and social media engagement to build reputation and stakeholder relations.

  • Marco Consalvo

    Digital Communications Manager

    Marco develops international communications strategies across multiple channels, online and offline, to expand SAI Platform's visibility and advance SAI Platform's mission. Specifically, he focuses on digital communication, content and messaging, and events.

    He previously worked as a Communication Assistant for the Fondation Agir Contre l’Exclusion, a French foundation based in Paris dealing with CSR projects, and for the Indo-Italian Chamber of Commerce in Bangalore as a Market Analyst and Event Manager.

    Marco holds a double degree in International Relations and European Affairs from the Institut d’Etudes Politiques (Sciences Po) Bordeaux and the University of Turin, with a specialization in Public Affairs & Communications.